Bowerbird Turns 4 Months Old (and We're Not Just Tweeting About It!)
Hey Craft Beverage Crew,
Four months ago, Bowerbird Strategy Partners hatched! (Get it? Bird puns. We're full of 'em.) Our mission? To absolutely demolish the gatekeeping that keeps smaller craft beverage companies from getting the resources and expertise they deserve. We're talking about a level playing field, folks, not some lopsided, uphill battle. We're a full-scope sales and marketing agency, which basically means we're your one-stop shop for everything from killer sales strategies to eye-catching designs. Our team? Think seasoned pros with decades of experience in everything from executive leadership to guest experience (and everything in between). We're here to flatten the learning curve so you can focus on what you do best: making amazing beverages.
What's Chirping at Bowerbird HQ?
We know what you're thinking: "Bowerbird...okay, we get the bird part (the whole weird-blue-bird-that-builds-elaborate-displays-thing, plus it's your name). But Strategy Partners? What's the deal?" Well, friends, let us enlighten you!
Our Strategy Partners are your secret weapon, your all-access pass to the dream team you never thought you could afford. We're talking industry veterans, subject matter experts in everything from label design and category management to promotional marketing, retail experience, and event management. And since our launch, this flock has grown significantly. Translation: We've got the hands-on help to tackle almost any challenge the beverage industry throws your way.
Local Swag, No Shady Business:
Big news for our Hoosier homies! We've boosted our local screen printing and embroidery game. We've partnered with Indiana-based wizards who can slap your logo on just about anything – shirts, hats, totes, you name it. So, if you're tired of dealing with out-of-state merch conglomerates (we've all been there), give us a shout. We're all about supporting local, especially when it comes to awesome swag.
Design Studio: Where the Magic Happens (and Your Cousin Doesn't):
We love that your cousin learned Canva, but let's be honest – branding is a little more involved than that. Our creative team? Let's just say they're overflowing with beverage design talent. Need to polish up a presentation? We got you. Need a Summer 2025 merch plan-o-gram for all your wearables and hard goods? No problem, fam. A complete rebrand? Hold our beer (and then let us design you a killer new one).
Creative Product Sourcing: Beyond the Bella + Canvas:
We get it, Bella + Canvas tees are comfy. But we're on a mission to find the cool stuff, the unique products that make your brand stand out from the crowd. We dive deep into the customizable merch abyss (it's a dark place, but we're brave) to unearth treasures that will blow your mind. Think beyond the basic t-shirt – we've got some seriously fun ideas brewing. Also, if someone doesn’t talk to me soon about using that checkerboard hat for an Indy 500 promotion, I’m gonna lose it.
Bonus Points: Quirky Photography Adventures:
We also love capturing the magic for our local clients with photography sessions. Case in point: a recent shoot at a studio that houses a lathe-cutting machine and a plant that plays a synthesizer 24/7. (Yes, you read that right.) Just another day at the Bowerbird office. Every town has a place like that, right? (Probably not.)
Stay tuned for more exciting updates!
Cheers,
The Bowerbird Team
